Wednesday, September 28, 2011

Kerala shopping fest to target city's MNCs

GURGAON: Recognizing the fact that the city's MNCs are among the most promising sponsors and consumers for its products, the government of Kerala announced the Great Kerala Shopping Festival (GKSF), to be held in December, at the Hotel Leela Kempinski on Friday.
The fifth GKSF will witness around 85 lakh visitors from India, and 6 lakh visitors from abroad, of which almost 10-20 lakh visitors will come from the NCR itself. "Gurgaon has the headquarters of some of the best textile, FMCG, sportswear, and home appliance companies. We are, therefore, inviting the Gurgaon corporates to participate in our shopping festival," said Ratan Kelkar, director, GKSF.
The festival is expected to get a total investment of Rs 50 crore from the Kerala government, and almost 7,000 retail outlets are expected to participate in the event. According to Sanjeev Gupta, owner of a travel agency in Super Mart, DLF Phase IV, "South india is a popular destination for winter holidays, and we expect at least 1,500 to 2,000 air ticket bookings and around 3,000 railway bookings to Kerala this year."

Source:  http://articles.timesofindia.indiatimes.com/2011-09-18/gurgaon/30171800_1_lakh-visitors-kerala-government-gurgaon-corporates

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